Bachelor of Business Administration | What is it?

The Bachelor of Business Administration (BBA) is one of the most marketable and in-demand undergraduate degrees. Nearly every form of employment is related to a business organization, and understanding the field of business can be beneficial to your career. Montblanc BBA program is designed to help you learn to make insightful decisions and gracefully lead others.

...we call it "The Matrix of Resilience":, this is the Bachelor of Resilient Economics

The Matrix of Resilience is an innovative undergraduate program at Montblanc Business School, meticulously crafted to equip students with the skills and knowledge necessary to navigate and lead in the complexities of the 21st-century economy. This program is grounded in the Resilient Economics Matrix, a pioneering framework developed by Dr. Rémy Arbaoui, which integrates principles from various disciplines to enhance resilience and adaptability in the face of global challenges.

Why Choose the Bachelor of Resilient Economics at Montblanc?

The Bachelor of Resilient Economics at Montblanc Business School is designed to ensure that our graduates are immediately operational and confident in the global market. With a mix of academic rigor and hands-on experience, this program gives you the knowledge, tools, and international perspective needed to succeed in today’s business world.

By integrating Dr. Arbaoui’s Resilient Economics Matrix, Adaptive Continuity Theory, and Theory of Replaceable Individuals, we cultivate resilient leaders who are prepared to take on global challenges. Our program goes beyond traditional business education, preparing you for real-world scenarios with a focus on sustainability, global governance, and resilience in both private and public sectors.

BACHELOR OF BUSINESS ADMINISTRATION (BBA) DEGREE

One of the most marketable and in-demand undergraduate degrees

Absolutely! I would love to move to an amazing places to study, gain an international perspective and focus on what matters in today's business world. I would also compose my 3rd year curriculum to earn an internationally recognized BBA (Bachelor of Resilient economics )designation. Having access to the best professors and learning resources will surely challenge me and push me to reach my full potential. I'm looking forward to the exciting journey ahead!

If so, the Executive Bachelor of Business Administration degree at the Montblanc Business School of the University of Middle-Atlas is an ideal choice. With its cutting-edge curriculum and real-world experience, you will be well-equipped to make an impact in the competitive business world.

A Word from the XBA Accreditation Authority

"Montblanc Business School stands as a true example of excellence in business education. With a strong commitment to developing ethical leaders and fostering global impact, the school consistently upholds the highest standards of education. Their programs, including the Doctorate of Business Administration (DBA), Executive MBA, MBA, and Bachelor of Resilient Economics, are a testament to their dedication to shaping the future of business leadership. Montblanc Business School is a valued member of the XBA family."

— XBA Accreditation Board

Accreditation ID: XBA-2030-MBS-001
Terms and conditions apply. Full report available at www.xba.org/montblanc-2025

XBA Accreditation Authority

This Bachelor of Resilient Economics is accredited by XBA, and Montblanc Business School proudly holds XBA Accreditation.

Absolutely! by attending a BRE (Bachelor of Resilient economics), you've made the right choice!

our  Bachelor of Business Administration (BBA) is Bachelor of Resilient Economics, one of the most marketable and in-demand undergraduate degrees. Every form of employment is tied to a business organization, and understanding the fundamentals of business is essential for a successful career. Montblanc Business School offers a BBA program designed to empower you to make insightful decisions and lead with confidence.

At Montblanc, we call it "The Matrix of Resilience"—our Bachelor of Resilient Economics. This program is grounded in the Resilient Economics Matrix, a pioneering framework developed by Dr. Rémy Arbaoui. This matrix integrates principles from various disciplines—business, economics, sociology, and governance—designed to enhance resilience and adaptability in the face of global challenges.

The Resilient Economics Matrix is anchored in Dr. Arbaoui’s Adaptive Continuity Theory, a concept developed to navigate the dynamic and evolving landscape of economic and organizational resilience. The theory emphasizes the importance of strategic adaptability in business and organizational management, encouraging students to think beyond conventional practices and focus on sustained growth through strategic continuity.

The Theory of Replaceable Individuals , another fundamental concept by Dr. Arbaoui, highlights the need for organizations to recognize that individuals and teams are interchangeable in achieving long-term success. This theory promotes a culture of collaboration, where the strength of the organization relies not on specific individuals but on the collective, resilient framework of skills and capabilities.

What is the Bachelor ? Called the Bachelor of Resilient Economics "The Matrix of Resilience"

Montblanc'z Bachelor in Business Administration (BBA) is a 3-year  of combining academic rigor in the field of business and commerce, with external projects, internships, and other experiential activities, that enable our students to apply classroom theory to real-life business situations. It is a comprehensive international program combining Business Administration, Political Science , Management, entrepreneurship, and geopolitics, preparing you for an international career in the development of organisations or even your own business creation. This ensures that our graduates are immediately operational and are perfectly at ease in the global market. You will get courses in accounting, finance, management, human resources, marketing, and economics. Additionally, you will learn the fundamentals of business operations and management, as well as strategies and tactics for success in the business world. All of these skills are necessary for individuals that wish to work in a business setting, whether it be in a corporate office or as an entrepreneur.

WE SHAPE OUR BBA ROUND

You will gain a well-rounded contemporary business education at international level

Lead in a World of Uncertainty
Dr. Rémy Arbaoui’s Matrix of Resilience: Where Business Meets Geopolitics, Neuroscience, and Human Behavior

Why This Program?

Business leaders today face constant disruption—economic crises, geopolitical shifts, and societal transformations. At Montblanc, we don’t just teach business; we teach how to thrive in chaos.

Our Bachelor of Resilient Economics is built on Dr. Arbaoui’s revolutionary frameworks:

• Adaptive Continuity Theory: Master strategic agility to turn volatility into opportunity.

• Theory of Replaceable Individuals: Build organizations where collective resilience outperforms individual heroism.

“

The future belongs to leaders who see crises as systems, not surprises.”
— Dr. Rémy Arbaoui, UNESCO Advisor & Architect of the Resilient Economics Matrix

Bachelor in Resilient Economics, what is this program?

The Matrix of Resilience: Core Disciplines

Where Theory Meets Global Reality

At Montblanc Business School, the Bachelor of Resilient Economics—The Matrix of Resilience—is not just a program. It’s a strategic ecosystem designed to forge leaders who thrive in complexity. Our curriculum mirrors the challenges faced by C-suite executives, blending 20+ disciplines into a cohesive framework for resilience.

Pillars of the Resilient Matrix

We categorize our core disciplines into four strategic clusters, each infused with Dr. Arbaoui’s theories:

1. Global Systems & Conflict

• Economic Warfare: Outmaneuver sanctions, trade wars, and supply chain collapses using Adaptive Continuity Theory.

• Diplomacy and Global Affairs: Design geopolitical strategies that withstand regime shifts and global crises.

• Islamic Economics, Banking, and Finance: Merge ethical finance with adaptive resilience in volatile markets.

2. Organizational Armor

• Corporate Law and Public Relations: Build legal and reputational shields against crises.

• Board and Corporate Governance: Embed Replaceable Individuals Theory to create self-sustaining leadership structures.

• CSR & ESG Strategies: Turn sustainability into a competitive advantage during climate-driven disruptions.

3. Human & Technological Synergy

• Neuromarketing and Behavioral Communication: Decode decision-making biases to lead teams (or consumers) in chaos.

• Systems Engineering: Architect fail-safe infrastructures for healthcare, finance, or AI-driven industries.

• Human Capital Management: Cultivate talent pipelines where no individual is irreplaceable—only the system is.

4. Capital & Innovation

• Investment and Funding: Secure capital in recessions using resilience-focused valuation models.

• Entrepreneurship: Launch startups designed to pivot, not perish (e.g., climate tech, crisis management SaaS).

• Luxury: Redefine exclusivity in a world where resilience is the ultimate status symbol.

The Hidden Layer: Advanced Disciplines

Beyond the visible Matrix lies Montblanc’s esoteric academic arsenal—reserved for students who ascend into our leadership tiers. These undisclosed disciplines, guarded to protect institutional integrity, include tools for managing hyperinflationary economies, AI-driven societal collapses, and biosecurity crises.

“The Matrix’s true power lies in what isn’t advertised—preparing for crises the world hasn’t named yet.”
— Dr. Rémy Arbaoui

Foundational Theories in Action

Every discipline is engineered around Dr. Arbaoui’s pioneering frameworks:

1. Adaptive Continuity Theory

• What It Solves: Organizational fragility in black swan events.

• Applied In:

  • Healthcare Management: Design hospital systems that scale during pandemics.

  • Capital and Asset Management: Hedge against inflation shocks using dynamic portfolio strategies.

2. Theory of Replaceable Individuals

• What It Solves: Over-reliance on “indispensable” leaders.

• Applied In:

  • Nonprofit Management: Build NGOs where mission continuity survives staff turnover.

  • Banking: Train teams to operate under cyberattacks or leadership vacuums.

Why This Matrix Works

• No Silos: Unlike traditional BBAs, we merge finance with geopolitics, neuroscience with governance.

• War Gaming: Simulate real-world collapses (e.g., cryptocurrency meltdowns, urban climate disasters).

• Global Labs: Partner with NATO’s crisis response teams, WHO outbreak units, and Silicon Valley’s AI ethicists.

Outcome: The Resilient Leader Archetype

Graduates don’t just “manage”—they reconfigure systems. Recent alumni:

• Designed refugee camp economies in conflict zones.

• Led Fortune 500s through Russia-Ukraine supply chain ruptures.

• Advised central banks on CBDCs during inflationary spirals.

Join the Matrix

“You don’t choose resilience—you engineer it.”
Deadline: March 1, 2025 | Seats: 40 | Competitive Entry: Resilience Simulation Assessment Required

Apply Now:

GET THE 7 PILLARS

Forget about cloned and boring education

At Montblanc Business School, We believe that you not only need to acquire core business and management Know-How, but you also need to nurture your own interpersonal Skills. In combining the two aspects together, you will then be able to stand out of the crowd and show your personal ability to act efficiently.

The most important benefit of completing a BBA is the career opportunities it provides. With a BBA, individuals have the skills and knowledge needed to pursue a wide range of jobs in the business world. Additionally, individuals may also choose to pursue further education, such as an MBA or other post-graduate degree program, to increase their career prospects.

All about KNOW-HOW & SOFT KILLS

solve real-life business problems and lead teams with confidence.

During the third year of the programme, you will have courses from a specialisation of your choosing. These courses are important within business administration. A specialisation will give you a broader competence that will be needed in the job-market. The specialisation will also be registered on your diploma when you graduate. The courses you can specialise in:

• Human Resources

• International Business

• Marketing

• Governance & Strategy

• Entrepreneurship

• Management

• Economic Warfare

SPECIALIZE YOUR DEGREE

Get a solid specialization you need to build your career or continue to graduate studies.

Gain the specialized skills you need to get the job you want. Showcase your expertise in a specific field with a certificate and stand out in a highly competitive job market. Consider polishing off your degree with any of the Business Administration Certificates below.

• Certificate in Finance for Students seeking to expand their expertise in the field of Finance will explore areas related to finance management, forecasting, and working with capital management.

• Certificate in Marketing for Students looking to enhance their knowledge and skills in the field of Marketing will explore areas related to marketing management, promotions, and working with e-commerce.

• Certificate in Strategy for Students who desire to increase their skills in the field of Strategy will explore areas related to business management, competitive analysis, and developing long-range and short-range strategy goals.

• Certificate in Entrepreneurship for Students who want to sharpen their skillset in the field of Entrepreneurship will explore areas related to accounting, business management and development of business ideas for real world application.

• Certificate in Accounting for Students looking to enhance their expertise in the field of accounting will explore areas related to accounting management, competitive financial analysis, and developing accounting techniques for real world application.

ADD CERTIFICATES TO YOUR BBA

polishing off your degree with Business Administration Certificates